Archive for the ‘kindle’ tag
Have you ever thought…wouldn’t it be nice to have the valuable information from several of the World’s greatest books, compiled into one? Here is 178 pages of valuable information in very universal Adobe PDF format, that can help any business. More than thirteen hundred years ago, the Greek philosopher, Aristotle, had already figured out some important concepts involving human behavior. He understood that habits played a significant role in shaping character and, just as we know today, that habits are learned, being the outcome of thoughts and actions repeated often enough that they can be performed with little or no effort. Some habits are so firmly rooted that we don’t even know we have them. But take them away and we would be so overwhelmed by every detail necessary to survive that we would have little time left to ponder the world or chase down a dream. Fortunately for us, we are creatures of habit. I have no doubt that our habits have been with us as far back as the rise of agriculture some 12,000 years ago, when the skills and habits used for hunting and gathering were gradually replaced by those required for successful farming. Agriculture’s effect on human population growth and cultural evolution has been nothing less than profound (Diamond, 2006). As our distant ancestor’s relentless wandering in search of food gave way to a more sedentary life in villages and towns, there was more time and means to explore our natural curiosity in the world. We humans have what seems to be an infinite capacity to learn, a trait that has led us to master the art of adaptation. It was an easy leap from there to the top of the food chain and the belief that we have mastered the Earth. I wonder though, how well have we learned to master our own behavior? It’s not always easy. Every time we set our minds to learn a new skill or a new routine, we have to make a change―and you and I both know what change is. It’s hard! Sometimes we just don’t feel like it. In fact, we’ve managed to convince ourselves that we can’t change and that this condition is normal. We’ve even forced it on our pets. You can’t teach an old dog new tricks, after all. Well, yes, you can. But it’s hard. Now, you know the downside to habit change, it’s hard. But doable. Any task or behavior can become a habit, but it has to be learned through practice that can often be difficult and time consuming. Think about driving a car, for example. (Ideally) before getting behind the wheel we have to learn the rules of the road and pass a written test to verify our knowledge. From the driver’s seat we have to watch our speed, stay within the lines, check our blind spot, keep our eyes on the road and on everything else around us in every direction and all at the same time; we have to pay attention to the gauges and meters on the dash board, comply with all the traffic signs and signals, anticipate what the other guy will do next; we use our hands to steer and shift gears and apply the clutch and hit the brakes with our feet … while simultaneously making split-second decisions based on all the sensory data we’ve been taking in. After a while, all this detail becomes automatic and driving is just another a habit. This is where the beauty comes together. Habit is what makes it possible to merge a car safely onto the freeway and drive at speeds in excess of 55 miles per hour while singing along to Madonna’s Like a Virgin. The fact, is we go about our daily lives while our habits run silently in the background, unnoticed. Silently, that is, until we acquire a bad one. You know what they are. Smoking, overeating, alcohol abuse. I’m sure you can come up with a few more. These are the habits of addiction that wreak havoc on the lives of the afflicted and disrupt the lives of family and friends. Addictive behavior is extremely difficult to overcome, especially substance abuse, which usually requires outside support or intervention with a struggle for sobriety that goes on for years―if not for an entire lifetime. These are habits that can kill. There is another bad sort of behavior that is not so easily recognized because when this behavior occurs as an isolated incident, versus something done repeatedly, it is quickly judged and forgotten. Only when it reaches the regularity of a habit does this behavior become a problem. Let’s say I get to work late one morning but I have a history of on-time performance. The infraction is a first so I am forgiven. But what if I make it a habit? It is highly unlikely that habitual tardiness will result in my death, but going hungry after being fired is not a good situation for me. When any pattern of behavior or thought keeps you from achieving your goals or stands in the way of your ability to meet obligations and responsibilities, then that routine is a bad habit that will keep you from living the life you want and deserve. These are the habits that you can (and should) replace with something that makes your life better. My goal is to give you a powerful set of tools and ideas you can use to transform your life. Even better (and it may be hard to imagine what could be better than that), the methods in this book are so simple and easy to understand that you will want to get started using them today. I call this method habit replacement therapy, the process of getting rid of old behavior that is holding you back, by replacing it with new, positive habits that are designed to encourage you to… Read more…
And don’t worry if your book hasn’t been published yet – I’m going to show you how to make that happen too. Whether you want to go down the traditional print path or the e-publishing path, I have you covered.
Twitter marketing isn’t actually about massive numbers. The magic doesn’t happen by you trying to reach readers individually either. No, the real strength of Twitter lies in something else far more simple … VIRALITY. The traditional way most blockbuster books get started is from an opening burst of paid-for publicity by the publisher, creating an initial readership. If those readers like it, word of mouth recommendation takes over and book sales soar.
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